Link building is one of the most important aspects of SEO, but it can also be one of the most time-consuming. Between researching potential links, reaching out to site owners, and following up on opportunities, link building is a full-time job in itself.
If you’re like most business owners, you’ve got a lot on your plate already without having to dedicate 40+ hours a week to link building. That’s where outsourcing comes in – it allows you to focus on running your business while still growing your online visibility through effective link building.
In this article, we’ll discuss the benefits of link building outsourcing and how to find a provider you can trust. We’ll also give you some tips and strategies for managing an outsourced link building campaign successfully. By the end, you’ll understand how outsourcing can take your SEO results to the next level with far less effort on your part.
Why Outsource Your Link Building?
The main reason to outsource link building is to free up your time and energy so you can focus on other important business tasks. Building links is a time-intensive process, and most business owners don’t have hours to dedicate each week. Here are a few other key benefits:
Access to expertise. Link building specialists have experience crafting effective outreach strategies tailored to your industry and niche. They know the best angles to take and how to position your site as a valuable resource.
Higher volume. Professional link builders can reach out to many more sites each month than you could on your own. This means faster results from your link building efforts.
Staying power. An outsourced team works on link building full-time, so they can sustain link building campaigns for the long haul. Consistency is important for link building success.
Quality over quantity. Link builders know which types of links (from relevant, authoritative sites) will provide the most value. They won’t waste time on low-quality links just to boost numbers.
Staying current. Link builders keep up with the latest SEO strategies and tactics. They can implement new techniques to keep your link profile fresh and optimized.
Doesn’t outsource link building sound better than trying to DIY it while also running your core business? The benefits are well worth the investment.
How to Find a Good Link Building Provider
With so many link building service providers to choose from, finding one you can trust takes some research. Here are some tips:
Check reviews. Read case studies and testimonials on their website or third-party sites like Clutch.co. Look for common positive themes.
Ask for samples. A good company will provide anonymized samples of outreach templates and previously secured backlinks for reference.
Consider experience. Opt for a company with a long track record in the industry (5+ years is solid). Link building strategies evolve over time.
Check monitoring. Make sure they use link monitoring tools like Ahrefs or Majestic to track campaign progress over time.
Discuss strategy. In initial conversations, listen to their proposed approach. It should seem tailored and white hat. Red flags are vague or overly aggressive strategies.
Check price vs. value. High-quality link building isn’t cheap, but costs vary. Make sure the price matches the provider’s experience and transparency.
Do your research to find a provider with a strong track record, transparent processes, and a personalized approach. This gives you the best shot at success.
Managing an Outsourced Link Building Campaign
Once you’ve selected a provider, it’s important to properly manage the campaign for best results. Here are some tips:
Set goals. Work with your provider to establish concrete, measurable goals like link volume, domain authority, or keyword ranking targets.
Provide resources. Share assets like your sitemap, existing backlink profile, and topic ideas to fuel outreach. The more info, the better they can strategize.
Check updates. Request monthly progress reports highlighting new links, outreach stats, and strategy adjustments. Address issues promptly.
Monitor rankings. Use SEMrush, Ahrefs or other rank tracking tools to monitor if/how your rankings change as new links come in. This helps gauge impact.
Review templates. Ask to review outreach templates for quality, tone and messaging before they’re sent. Provide feedback as needed.
Adjust as needed. If goals aren’t being met, work together to refine the strategy, reallocate budget, or adjust deadlines as a team. Stay flexible.
Proper management and communication keeps your outsourced link building campaign on track. With the right provider and oversight, it’s very achievable.
Making the Most of Outsourced Link Building
With a diligent link building provider onboard, your SEO is about to get a serious boost. But there are still things you can do on your end to maximize results:
Create shareable content. Develop long-form, visually appealing blog posts and other assets your provider can use in outreach.
Promote to your audience. Share new content across your owned channels to build initial backlinks organically before the campaign starts.
Monitor progress. Stay on top of new links coming in and how they affect your search performance using the tracking tools mentioned earlier.
Maintain links. Work with your provider to refresh outdated outreach periodically so links stay live and relevant long-term.
Test new tactics. Be open to testing new on-page or technical SEO optimizations as suggested based on learnings from the campaign.
By outsourcing the heavy lifting but still contributing content and community promotion, you’ll maximize every link gained. The results will speak for themselves in your search rankings over time.
Does outsourcing link building sound like the solution for your SEO goals? With the right provider, it allows you to focus on your core business while still growing your online visibility through links. Take the first step and start researching providers today.
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